All men will hate me

How do you put a positive spin on the words, "All men will hate you because of Me"? Especially when they come from the mouth of Jesus [which makes them a little bit harder to ignore or explain away]. Perhaps that is why Mark 13.1-13 is not a particularly popular passage for those who don't specifically preach continuously through the Bible? The rest of it is End of the World stuff which generally is good [...]