What 1.5 million balloons and the NYPD have to teach us about great non-profit and mission work…
Sometimes good intentions aren't enough. Take the New York Police Department, who in an attempt to foster better relations with the public decided on this great plan: "Do you have a photo with a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook," the department posted on its NYPD News Twitter feed, hoping to fuel a feel-good, low-cost public relations campaign. Or how about that time in [...]